~ Taking care of business - the concept ~

The development of a business 'brand' and concept began with the typeface. We consider ourselves to be different to a lot of design agencies are we are laid back, young and don't take ourselves too seriously. We wanted this to be reflected within our typeface. 

We chose Bluu Next as its not sans serif (which would suggest seriousness), the slab serif font is very different to anything we had ever seen and stands out among standard brands typefaces. Its also completely free to use commercially which gives us free reign for all our branding. It gives us an interesting and different look that expresses our personalities well.

I consider my main strength within the company to be screen-printing and similar analogue methods of printmaking; but I also enjoy digital design. This lead to the initial name idea of 'screen'; the concept being that we work both on a digital and silk based screen (multimedia company).

This concept was then developed further into the incorporation of 5 E's, one for each member of the founding business. Making our final name 'screeeeen'. 

The concept of the e's is something we can now take further throughout our brand, making clear seperations between each of our skills and showing how they all come together into one.