~ Taking care of business - our roles ~

Members - Me, Amelia, Cameron, James, Tom

Name - Screeeeen

Study task - choose 5 areas the group as are good at that make us unique and individual to help us discover who WE are. 

We chose to join together as we observed a lot of businesses and even people in the class doing the same task were choosing other people with similar design styles and talents. In a bid to be DIFFERENT to other and stand out we decided our differences were are best quality, our styles are all completely individual which means we can offer clients a range of solutions and inspire each other to reach different outcomes. Initially we were nervous that this could cause disagreement but a few elements of core graphic design skills and interests means we have enough in common to work effectively and offer something new. 

• Izzie - Screen printing is my main talent/main interest within the creative field. Screen printing is a cheap alternative to digital print. Screen printing appeals to the creative industries and people who are appreciative of hand craft/artwork as each peace created is bespoke and worth more. Screen printing is not as easily accessible to everyone making it more appealing. Not a lot of design agencies offer this alongside their work as usually work is digital then passed onto a printers, being able to offer this service to clients creates a personal bond between brand and the business. 

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An example of a company that currently uses screen printing as part of its USP (unique selling point) is Print Club London. They offer screen printing services, classes etc. to creative people such as designers and illustrators. This is accessible to the public but more appealing to creative people, our company would differ as we could offer to do the prints for people. The other large difference is PCL specialise in screen printing but our company will be made up of other elements also; more of an all round group with different talents. 

• Amelia - Logo design & branding
• Cameron - Collage & pattern
• James - Editorial design
• Tom - Typography

Each of us having our separate roles is beneficial to the business so were not all trying to compete and confuse ideas over each brief. Things like idea generation, research and art direction will be a group effort and our area of collaboration.